STR Consulting · Nürnberg & International

10 Years.
28 Properties.
Built Twice.

Real short-term rental experience — including surviving a complete restart — turned into strategic consulting that gets measurable results.

Sebastian Cedeno — STR Consultant
10+ Years Operating
28+ Units Managed
Business Rebuilt
EN/ES Bilingual
About

I'm not an advisor who studied STR.
I'm an operator who built it.

I started my STR journey in 2015 with a handful of apartments and a straightforward idea: treat every rental like a hospitality business, not just a property. With a background in accounting and years in sales and business development, I brought financial discipline to a space most operators manage by instinct. Numbers. Margins. Systems.

Within four years, I was running 28 short-term rental units — my own properties and co-hosted apartments — and had diversified into commercial property management.

Then 2020 happened. COVID didn't just slow the business — it nearly ended it. And what came after — rebuilding from zero, in a completely changed market — turned out to be the most valuable education of my career.

By 2023 the business was running again. Stronger than before. In 2025 I started consulting, because a decade of building this business twice gives you something no course can replicate: real answers to real problems.

10+ years as an active STR operator
Accounting background — every strategy is numbers-driven
Bilingual consulting in English and Spanish
Rebuilt the business from scratch after COVID
Work With Me
"The most expensive advice is from someone who's never had to live with the consequences."

— Sebastian Cedeno

What I Do

Services Built from Real Experience

Every service is something I've done myself — not packaged from a framework.

Revenue & Listing Optimisation

Systematic review of your pricing, listing copy, photography brief, and platform positioning. Most clients see 20–40% revenue improvement within 60 days.

  • Listing audit & rewrite
  • Pricing model overhaul
  • Platform SEO strategy

Portfolio Scaling

From one property to many — I help you build the systems, co-host structures, and market strategy needed to grow without burning out or losing quality.

  • Co-host model design
  • Market selection strategy
  • Systemisation & SOPs

1-on-1 Consulting & Coaching

Direct strategy sessions tailored to your situation — not a generic playbook. Single power sessions or ongoing monthly advisory support.

  • Standalone strategy sessions
  • Monthly retainer packages
  • Accountability & follow-through

Compliance & Legal Setup

STR regulation is a maze — permits, local taxes, HOA restrictions, platform rules. I help you navigate it cleanly so you're operating legally from day one.

  • Permit & licensing guidance
  • Tax structure review
  • HOA & regulatory navigation

Listing Audit

A deep-dive review of your existing listings — title, description, photos, pricing, reviews — with a written action plan ranked by revenue impact.

  • Full listing scorecard
  • Competitor benchmarking
  • Prioritised action plan
How It Works

Simple. Direct. Results-Focused.

No lengthy discovery phases. No generic templates. Just an honest look at your situation and a clear path forward.

Discover

A free 30-minute strategy call. I listen more than I talk — understanding your property, your goals, and where the biggest friction points are right now.

Strategise

A custom action plan built for your specific situation — not a template. Every recommendation is ranked by revenue impact so you know exactly where to focus first.

Execute

We implement together. I stay involved through the changes, track performance, and adjust the strategy as real data comes in. No hand-off and disappear.

Track Record

Numbers That Matter

150+ Properties Optimised Across residential and commercial STR
Markets Optimised
Nürnberg Germany
Fürth Germany
Normandy France
Barcelona Spain
Valencia Spain
Bletchley UK
Listings improved across key European markets
35% Avg. Revenue Uplift After listing & pricing overhaul
10+ Years in the Field As an active operator, not just a consultant
Client Stories

What Clients Say

"Sebastian completely transformed my Airbnb. My revenue went from $2,800/month to $4,600/month in just 8 weeks. The listing optimisation alone was worth every penny."
Marcus T.
3-property host, Miami
"I was drowning in operations with 6 properties. Sebastian helped me build proper systems and a co-host structure. I actually enjoy running my portfolio now."
Daniela R.
Portfolio investor, Colombia
"As someone launching my first STR, I needed someone who'd actually done it — not just studied it. Sebastian's practical approach gave me the confidence to launch properly."
James K.
First-time host, London
Common Questions

FAQ

Yes. Whether you're launching your first short-term rental or scaling an existing portfolio, I tailor my approach to your stage and goals.

I work primarily with English and Spanish-speaking clients and advise on properties across Europe and the Americas.

A property manager handles the day-to-day operations. I help you build and optimise the business behind the property.

Most clients see meaningful revenue improvement within 4–8 weeks of implementing the action plan.

Yes. Monthly retainer arrangements are available as well as as-needed advisory sessions.

Book a free 30-minute strategy call using the form below. No commitment, no pitch — just an honest conversation.

Ready to take your STR seriously?

A free 30-minute call costs nothing. The difference it makes to your strategy might surprise you.

Book Your Free Call →
Get in Touch

Let's Talk About Your Property

Whether you're just getting started or looking to scale, tell me about your situation and I'll be straight with you about whether and how I can help.

Typically responds within 24 hours
Consulting in English & Spanish

No spam. No hard pitch. Just a real conversation.

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